Tuesday, June 06, 2006

So You Want to New Media?

The Post Dispatch blog has info on a Town Hall announcement by the DNC. It's pretty sad, and way behind the curve. Here is the direct link to the Town Hall. Get out of the way, we have some real hard charging new media savvy people here.......................


It seems to me, politics aside to be a sad announcement that is much like a buggy and horse trying to catch an automobile..................An online town hall is so far behind what is happening online currently, way behind.......... Not that it's a bad thing, its in fact a good thing but also such a 5+ year ago thing and far less effective then what the leading participants are deploying.........................Politicians that did not establish a strong blog and online presence communicating with the new media users some time ago are paddling upstream. Online town halls via the national party I don't think will close the gap for them, regardless of party...................

Online news is now the Top Source For News:

Not surprisingly, newspaper use peaked in the morning; that print media was consumed by 17 percent of the subjects between 8 a.m. and 11 a.m. When this media was combined with Web consumption, the potential reach for advertisers climbed to 44 percent. During the same morning period, the number of consumers using magazines jumped from 7 percent to 39 percent, and from 44 percent to 62 percent for television.................


Then new media is becoming the medium for a majority of news at an astounding rate. If politicians are deploying a online town hall as their latest new media initiative, then they are the far left-flat placement of the "bell curve" when it comes to communicating via the new media..............................................