North Korea Drumming Up Media Coverage

Is Kim Jong II feeling a bit neglected and under-covered in the news these days? Reports that N. Korea fired rifle shots at S. Korean positions, per Fox:

The incident happened shortly before sunset when North Korean soldiers fired two bullets toward a South Korean guard post in the eastern part of the Demilitarized Zone, said Maj. Kim Tae-hoon of the Joint Chiefs of Staff office. South Korean soldiers immediately fired back six rounds, Kim said.......

Maybe another really unsuccessful missle lauch can get the press coverage rolling again..................